Media and Messaging

Checklist

Messaging and press releases

  • Data is collected and analysed on the number of press releases and social media posts on issues affecting underrepresented groups
  • Equal communications coverage is given to all sections and networks within the party
  • The party doesn’t stay silent on issues affecting people from underrepresented groups which people from overrepresented groups might think are less important

Speakers and panels

  • The party has a wide range of spokespeople
  • Media training is available
  • Media training contains discussion of issues people from underrepresented groups might face when doing media appearances. For example, techniques for challenging Islamophobia in media interviews
  • Positive action is taken to increase the number of disabled, LGBTI, ethnic minority and women speakers on panels and media appearances

Negative and offensive media coverage

  • Parties have a communications and media policy which addresses how they would respond to offensive media coverage
  • Candidates are involved in conversations about responding to negative or offensive coverage
  • Where appropriate, the party has private discussions with media outlets about why particular language is inappropriate
  • If candidates are harassed by the media, their safety is prioritised

Responding to online abuse

  • There is a clear social media and online behaviour policy which includes: examples of behaviour which won’t be tolerated, how people can report incidences and your complaints and disciplinary procedures
  • Members who are found to be behaving inappropriately online are disciplined or expelled
  • Incidents of online harassment are reported to the police

Inclusive election materials

  • Images show a variety of family groups and ethnicities
  • Manifestos include references to equality and diversity
  • Materials show images of women, disabled people, ethnic minorities and the LGBTI community being activists, speakers and involved in activities

Accessible election material

  • Election materials are produced in languages other than English
  • A reputable translator is used to produce materials in languages other than English
  • Subtitles are used on campaign films

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